Today (August 24), in the evening, Baytani released its performance for the first half of 2026:

During the period, revenue reached 2.592 billion yuan, an increase of 9.27% year-on-year; the net profit attributable to the parent company was 290 million yuan, an increase of 18.30% year-on-year; the net profit after excluding non-recurring items was 246 million yuan, an increase of 34.85% year-on-year.

A summary of Betany's results in the first half of the year, excerpt from the announcement

Judging from the operating situation in the first half of the year, many brands under Betany have ushered in breakthroughs. For example, Winona has successfully gone to sea. Ji Rui Za's annual revenue is expected to exceed 500 million yuan, and the brand it acquired is Chupu (only limited to the mainland of China) is expected to cross the 100 million yuan revenue threshold this year.

Za's annual revenue is expected to exceed 500 million yuan

In the first half of this year, Bethany recovered strongly.

A summary of Beatany's performance in the past 5 years, excerpt from Oriental Fortune. com

Judging from the trend in the past five years, Betany's revenue will peak at 5.736 billion yuan in 2024, and its net profit will exceed 1 billion yuan in 2022.

Although revenue dropped slightly last year, it has rebounded to 2.592 billion yuan in the first half of this year. If the current growth rate continues in the second half of this year, annual revenue is expected to exceed 5.8 billion yuan, a new high.

On the basis of a slight increase last year, net profit achieved a significant increase in the first half of this year, especially net profit deducted from non-profit increased by more than 34%.

In terms of brands, Winona's revenue in the first half of the year reached 1.999 billion yuan, and officially entered the Middle East market in January this year, becoming the first China functional skin care brand to complete registration in Qatar.

Winona Baby's revenue was 169 million yuan, and Aikoman's revenue was 75.1383 million yuan. The year-on-year growth of these two brands exceeded 45%. Based on this calculation, Aike Man's annual revenue is expected to exceed 200 million yuan.

Ji Rui Za's revenue was 259 million yuan, a year-on-year increase of more than 22%, and its annual revenue is expected to exceed 500 million yuan.

Chupu's revenue in the first half of the year was 41.2392 million yuan, and it is expected to exceed 100 million yuan for the whole year.

Betany said that the company's private brands have different market positioning and can cover different consumer groups. The brand matrix has been basically formed, the brand echelon has been built, and the brand advantage has been gradually established.

Revenue on platforms such as Douyin/Panduo

The increase exceeded 55%

In addition to breakthroughs made on the brand side, Betany focused on making up for the shortcomings of channel links in the first half of the year and continued to optimize the channel structure.

In terms of online channels, the company achieved sales of 2.017 billion yuan in the first half of the year, a year-on-year increase of 15.71%. Among them, online self-operated sales increased by 22.49% year-on-year to 1.623 billion yuan, accounting for more than 63% of the main business.

It is worth noting that the operating income achieved by Betany's entire brand in Douyin platform and Pinduo platform stores increased by more than 55.00% compared with the same period last year, and the total proportion of the company's online channel sales revenue during the reporting period rose to approximately 39.72%.

At the same time, Betany's sales in the OMO channel fell 18.74% year-on-year to 155 million yuan. Although revenue has declined, this channel is still breaking through. As of the first half of this year, Betany had 251 OMO offline direct stores. The offline self-operated model of OMO sales channels achieved operating income of 44.2881 million yuan, accounting for approximately 1.72% of the main business income, a year-on-year increase of approximately 29.53%.

In addition, Bethany's offline channel revenue in the first half of the year fell 5.05% year-on-year to 403 million yuan.

Focus on scientific breakthroughs

In the semi-annual report, Bethany highlighted breakthroughs in the field of scientific research:

First, the number of new raw materials registered has broken through.

In the first half of this year, Betanni independently developed the Yunnan specialty plant raw material OTTELIA ACUMINATA extract, the first new plant callus raw material SAUSSUREASALWINENSIS callus lysate filtrate, and the new raw material ThesiumCHINENSE extract, etc., were successfully filed with the State Food and Drug Administration.

As of the first half of this year, it has successfully registered 29 new cosmetics raw materials.

Second, scientific research platforms and technological breakthroughs.

In May 2026, the "facial skin image processing software" independently developed by Beteen's brand, obtained the "People's Republic of China Medical Device Registration Certificate" issued by the Yunnan Province Drug Administration (Registration Certificate No. Dian Device Zhuxian 20262210023). It is an acne recognition facial imaging medical device, laying the foundation for Beteen's further continuous research and development and business expansion in the field of acne treatment.

Third, deepen global scientific research collaboration.

In January, Betany and Shanghai Yaosu Technology reached a strategic cooperation to introduce "AI+ Organ Chip" technology into skin care research and development, and relied on the "3D-Wet-AI" platform to promote ingredient screening and efficacy verification. In the same month, a number of core products and raw materials completed systematic efficacy verification based on a 3D skin model jointly developed by the company and Labskin Creations of France.

In February, Bethany held an international skin care trend exchange event in Shanghai; in March, she was invited to attend the "China-France Beauty Day" symposium at the Consulate General of France in Shanghai, and brought a variety of plant raw materials to the PCHi2026 and FIC2026 exhibitions., achieving a cross-border breakthrough on the dual track of "cosmetics + food" raw materials.

Overall, Betany is in a critical transition period to coordinated development of "multi-brand + strong scientific research + omni-channel". If the current growth rate continues in the second half of the year, annual revenue is expected to exceed 5.8 billion yuan, entering a new stage of development with more certainty and imagination.

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Source: 品观网 (https://www.pinguan.com/)

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