The 2026 edition of the in-cosmetics Latin America trade show in São Paulo, Brazil next month will feature a new Sensory Bar, where visitors can explore texture and sensations of new ingredients.

Visitors will be able to test formulations with warming and cooling effects, jellies, butters and fragrances, among others.

The aim is to offer a hands-on experience with and high levels of learning different ways to apply raw materials.

The Sensory Bar will feature expert curation, responsible for selecting the ingredients that will be part of the experience.

The solutions presented in this area will participate in an award dedicated to sensory innovation, highlighting ingredients that bring new possibilities of textures and sensations to the development of beauty and personal care products.

“We know that, even with the evolution of artificial intelligence and the digitalization of processes in the beauty sector, the sensory experience remains crucial for the perceived value of a cosmetic,” said Ana Beatriz Elia, leader of in-cosmetics Latin America.

“As we follow the market year after year, we know the need to help formulators innovate continuously. Therefore, the Sensory Bar was designed precisely to present professionals with the most innovative sensations and how they can influence the development of new products,” she added.

in-cosmetics Latin America is the largest event 100% dedicated to raw materials for the beauty and personal care industry in the region.

Held in Brazil for the past 12 years, it offers a direct connection with leading global suppliers, facilitating access for chemists, formulators, and R&D professionals to the most innovative active ingredients.

It also offers a rich educational and technical update program at each edition, contextualizing market launches and innovations with the cultural characteristics and specific needs of different regions.

The 2026 edition of the in-cosmetics Latin America will take place on 23-24 September at Expo Center Norte in São Paulo.

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Source: Personal Care Magazine (https://www.personalcaremagazine.com/)

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