With the theme of "Beauty of Culture", this year's Meimei Shanghai goes deep into the cultural context that gives the soul to products and continues to evolve over time, and re-understands "beauty" together with the industry in a flowing narrative.

On April 5, 2026, Beauty Shanghai × Notes Shanghai 2026SS wrapped up successfully at the West Bund International Convention and Exhibition Center.

This edition of Beauty Shanghai carried the theme “Beauty of Culture,” delving into the cultural narratives that give products their soul and evolve over time. Through these evolving stories, the exhibition invited the industry to rethink and reinterpret the concept of beauty.

Nearly 130 boutique beauty brands from 23 countries and regions participated in the exhibition, of which nearly 60% came from overseas.

Nearly 130 Beauty Brands from 23 Countries: 60% International

This year's Meimei Shanghai brings together nearly 130 boutique beauty brands from 23 countries and regions, of which overseas brands account for nearly 60%.

This year’s Beauty Shanghai brought together nearly 130 beauty brands. International exhibitors accounted for 60% of the total.

Over the four-day event, Beauty Shanghai × Notes Shanghai 2026SS drew 7,000+ professional attendees from across the luxury and beauty sectors-including international brand groups, cosmetics conglomerates, distributors, creators, industry brands, consumer media, and investment institutions-along with 12,000+ public visitors at the West Bund International Convention and Exhibition Center.

This edition of Beauty Shanghai partnered with five authoritative industry media-BeautyMatter, Jingzhi Media Group, Beauty Insiders, Brandstar, and noseidea-to launch the “Beauty Forum”, a four-day series of high-energy discussions. Each day featured a different theme, analyzing the industry’s most relevant trends and opportunities.

During the exhibition, a total of 30 industry forums were held, covering key topics ranging from the globalization of Chinese brands to the sensory dimensions of the “Age of Perception,” from the construction of cultural narratives to cross-disciplinary creative inspiration. On-site discussions were lively, and over 5,000 viewers tuned in to the online broadcasts.

Meimei Forum × BEAUTYMATTER & Fine Media--"Breaking the Game: The Road to Globalization for China Beauty Brands"

BEAUTY FORUM × BEAUTYMATTER & JINGZHI MEDIA GROUP-- Breakthrough - The New Global Playbook for C-Beauty.

Meimei Forum × Beauty Insiders-"Five Dimensions of the 'Sensory Era': How Can Brands Be Perceived, Remembered, and Selected?"

BEAUTY FORUM × BEAUTY INSIDERS --

Five Dimensions of the「SENSE AGE」: How Are Brands Perceived, Remembered and Chosen?

Meimei Forum × Brand Planet-"Building a long-term narrative of the brand with the beauty of culture"

BEAUTY FORUM ×BRANDSTAR --

Building Long-Term Brand Narratives Through the Beauty of Culture

This year, the special exhibition program received a comprehensive upgrade. Notes Shanghai × Beauty Shanghai collaborated with the world’s only perfume archive Osmothèque, legendary perfumer Dominique Ropion, Givaudan, dsm-Firmenich, IFF, CPL, scent-to-visual art translator Sandy-Z, internationally renowned pianist and fragrance expert Laurent Assoulen, DINshare, and the GOA Golden Osmanthus Award to present ten themed exhibitions, offering visitors a richer, multi-dimensional exploration of the world of olfactory art.

A new multi-game approach has been launched to open up more experience dimensions for visiting the exhibition.

Multiple New Experiences Launched to Enhance Exhibition Exploration

From exhibition experience to roaming around, we are always committed to providing a more enjoyable exhibition experience for every visitor present.

This year's Meimei Shanghai × Scent Shanghai unites Xinqi Lane Notes Vibe, offnose, RITUALS Yishi, and Tmall to launch a new multiple interactive play method. At the same time, it unites the West Bank International Convention and Exhibition Center, GATE M West Bank Dream Center, Media Port Garden, and Xingyang West Bank Center brings exclusive catering benefits.

From exploring the exhibition to enjoying the surrounding area, we are committed to providing every visitor with a more enjoyable and engaging experience.

This season, Beauty Shanghai × Notes Shanghai partnered with Notes Vibe, Offnose, RITUALS, and Tmall to introduce a variety of new interactive experiences. In addition, exclusive dining benefits were offered in collaboration with the West Bund International Convention and Exhibition Center, GATE M, Media Harbor Garden, West Bund Garden and Lumina Shanghai.

More exciting content and event list

Highlights of Activities

"FUTURE50" Chinese version &

"NEZ in China" Issue 3

A heavy launch on the spot

Exclusive On-Site Debut: NEZ in CHINA Issue 3 & FUTURE50 Chinese Edition

This marks Beauty Shanghai’s second edition. As a still-young exhibition, some shortcomings are inevitable. We fully understand that every detail matters to our participants, which is why we greatly value all feedback received.

All feedback from this edition has been carefully documented. We will thoroughly review it and actively implement improvements to continuously enhance both the visitor experience and professional standards in future editions.

As a partner walking alongside the industry, Beauty Shanghai has discovered far greater possibilities than anticipated through a process of trial, learning, and progress.

The term “Beauty” in Beauty Shanghai carries a broad scope-it encompasses the beauty industry as a whole, from cosmetics and skincare to haircare, blending cutting-edge technology with cultural depth. It cannot be defined by a single dimension; it relates to all aspects of beauty and continually evolves with the times and cultural shifts. For this reason, Beauty Shanghai is committed to maintaining a stance of “always present, always exploring.”Our goal is not merely to host an exhibition, but to co-create with the industry in the ongoing pursuit of ever-changing answers.

In a fast-moving market, no one can define the future alone. Its shape will ultimately be the sum of everyone’s choices: the narratives brands choose to tell, the voices media choose to amplify, and the lifestyles consumers choose to embrace-all of which together will shape the future of the beauty industry.

We would like to express our heartfelt gratitude to all exhibitors, buyers, bloggers, media representatives, and fragrance and beauty enthusiasts who participated in the exhibition; to every partner for their support and trust; to the West Bund International Convention and Exhibition Center for their dedicated assistance; and to all partners who provided catering and service support.

Thank you for accompanying Beauty Shanghai on its journey of growth. We sincerely hope that everyone found what they were looking for at Beauty Shanghai 2026SS. We will continue to grow alongside beauty brands, moving together with the industry toward a more open, diverse, and imaginative future.

From October 14 to 17, Beauty Shanghai 2026 AW will take place at the West Bund International Convention and Exhibition Center. We look forward to seeing you again this fall for an even better edition.

This article explores Aromatherapy, Scent, Perfume, Essential Oil, Fireless Aromatherapy, Aromatherapy Candle, Vine Incense Stick, Home Scent, Natural Aromatherapy, Diffuser, sharing the latest industry insights and offering practical references for enthusiasts.

Source: 中国日用化工协会 (https://www.chcia.org.cn/)

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