On April 5, 2026, Notes Shanghai × Beauty Shanghai 2026SS wrapped up successfully at the West Bund International Convention and Exhibition Center.

This season, Notes Shanghai introduced the theme “Boundless,” a concept that pushes beyond traditional sensory borders-bringing scent into dialogue with visual art, music, and other interdisciplinary forms of expression. Working with creators from a wide range of cultural and creative backgrounds, the fair showcased a dynamic slate of new content and offered an expanded, contemporary perspective on the fragrance industry.

This year’s Notes Shanghai brought together nearly 200 niche fragrance brands, 10 multi-brand retailers, and 12 fragrance houses from 29 countries and regions. International exhibitors accounted for 60% of the total, with almost half presenting in China for the first time. More than 100 new launches also chose Notes Shanghai as their premiere platform.

Over the four-day event, Notes Shanghai × Beauty Shanghai 2026SS drew 7,000+ professional attendees from across the luxury and beauty sectors-including international brand groups, cosmetics conglomerates, distributors, creators, industry brands, consumer media, and investment institutions-along with 12,000+ public visitors at the West Bund International Convention and Exhibition Center.

This year, the special exhibition program received a comprehensive upgrade. Notes Shanghai × Beauty Shanghai collaborated with the world’s only perfume archive Osmothèque, legendary perfumer Dominique Ropion, Givaudan, dsm-Firmenich, IFF, CPL, scent-to-visual art translator Sandy-Z, internationally renowned pianist and fragrance expert Laurent Assoulen, DINshare, and the GOA Golden Osmanthus Award to present ten themed exhibitions, offering visitors a richer, multi-dimensional exploration of the world of olfactory art.

The brand-new special exhibition series “The Masters” made its debut this season, paying tribute to a leading figure in contemporary perfumery and a legend of technical mastery, Dominique Ropion. Dominique himself attended the event, taking part in forums and fan meet-and-greets, offering Chinese audiences a rare opportunity for close-up interaction.

The highly acclaimed special exhibition “THE ODYSEEY OF PERFUME HISTORY” by Osmothèque returned this season, alongside the second season, “Perfume Families.”Focusing on the evolution of fragrance families, the exhibition highlighted landmark creations from major scent categories and their branches, offering visitors insight into the origins and defining exemplars of olfactory development.

A total of 50+ industry forums and salon activities were held, and more than 20,000 people watched online.

50+ industry forums and salon events were held, with over 20,000 viewers tuning in online.

During the exhibition, 50+ industry forums and salon events were held, covering topics that spanned local and global perspectives, technology and art, tradition and the future, as well as the boundaries between senses, expression, scent, and logic. Bringing together cutting-edge insights from across the industry, the events attracted over 20,000 online viewers.

A new multi-game approach has been launched to open up more experience dimensions for visiting the exhibition.

Multiple New Experiences Launched to Enhance Exhibition Exploration

From exhibition experience to roaming around, we are always committed to providing a more enjoyable exhibition experience for every visitor present.

This year's Scent Shanghai × Meimei Shanghai unites Xinqi Lane Notes Vibe, offnose, RITUALS Yishi, and Tmall to launch a new multiple interactive play method. At the same time, it unites the West Bank International Convention and Exhibition Center, GATE M West Bank Dream Center, Media Port Garden, and Xingyang West Bank Center brings exclusive catering benefits.

From exploring the exhibition to enjoying the surrounding area, we are committed to providing every visitor with a more enjoyable and engaging experience.

This season, Notes Shanghai × Beauty Shanghai partnered with Notes Vibe, Offnose, RITUALS, and Tmall to introduce a variety of new interactive experiences. In addition, exclusive dining benefits were offered in collaboration with the West Bund International Convention and Exhibition Center, GATE M, Media Harbor Garden, West Bund Garden and Lumina Shanghai.

More exciting content and event list

Highlights of Activities

Perfumer Exhibition Area·Season 3

Noses · Season 3

Bloggers and media representatives at home and abroad

In-depth tour of Scent Shanghai

Influencers & Media Insights

Exploring Notes Shanghai

Selected aroma list from Chinese and foreign bloggers

Influencers-Approved Fragrance Favorites

Click on the picture above to view the complete list

Click the image above to view the full list.

Wonderful brand booth design

Outstanding Brand Booth Designs

"NEZ in China" Issue 3 &

"FUTURE50" Chinese version

A heavy launch on the spot

Exclusive On-Site Debut: NEZ in CHINA Issue 3 & FUTURE50 Chinese Edition

At every edition of the exhibition, there are always aspects we wish we could improve, and we hear a variety of discussions and differing opinions. For this reason, we particularly value every piece of feedback-from visitor flow, service, and event setup to the finer details of the experience. These candid insights help us continually refine our approach.

All feedback from this edition has been carefully recorded, and we will thoroughly review and actively implement improvements to enhance both the visitor experience and professional standards in future editions.

As Notes Shanghai enters its fifth edition, it marks another significant milestone shared with all of you. The exhibition continues to grow in scale and richness of content, and as one of the most influential fragrance industry platforms in Asia, we are fully aware of the increasing expectations from both the industry and the market.

Amid a rapidly evolving industry landscape, we remain committed to a spirit of exploration and learning, striving to make Notes Shanghai a continuously evolving platform that moves forward in tandem with the entire fragrance community.

From setting up salon areas and perfumer exhibition areas, to developing scent cabinets and planning special exhibition sections, to jointly publishing industry books "NEZ in China" and "FUTURE50" with industry authorities, we hope that every scent Shanghai will have a new try, even if it is just a small step. May Scent Shanghai become a book that is constantly written, so that every participant can get the inspiration and answers they need from it.

From establishing the Notes Salon and the Perfumers’ Area - Noses, to developing scent cabinets and planning special exhibitions, and collaborating with industry authorities to release publications such as NEZ in CHINA and FUTURE50, we strive to bring something new to each edition of Notes Shanghai-even if it is just a small step. We hope that Notes Shanghai can become an ever-unfolding book, offering every participant inspiration and insights they seek.

We would like to express our heartfelt thanks to all exhibitors, buyers, bloggers, media representatives, and fragrance enthusiasts who joined the event; to every partner for their support and trust; to the West Bund International Convention and Exhibition Center for their dedicated assistance; and to all partners who provided catering and service support. Above all, we sincerely hope that everyone found what they were looking for at Notes Shanghai 2026SS.

The exhibition may have concluded, but the journey of scent continues.

From April 9 to 11, Notes Shanghai will bring 10 Chinese fragrance brands to France to participate in Paris Perfume Week, organized by NEZ. Additionally, from April 9 to 30, in collaboration with Fragrance de l’Opéra Paris, we will launch an offline fragrance pop-up store. More than 20 Chinese fragrance brands will soon take to the streets of Paris, engaging with visitors from around the world.

Click the image above for details on Paris Perfume Week and the Paris Fragrance Pop-Up

From October 14 to 17, Notes Shanghai 2026AW will take place at the West Bund International Convention and Exhibition Center in Shanghai.

We look forward to the next chapter of Notes Shanghai—see you this fall.

This article explores Aromatherapy, fragrance, perfume, essential oil, non-fire aroma, aroma candle, rattan aroma, home aroma, natural aroma, diffuser, sharing the latest industry insights and offering practical references for enthusiasts.

Source: 中国日用化工协会 (https://www.chcia.org.cn/)

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