Jo Malone London is entering the dog grooming category with an Orange & Cedarwood scented Dog Shampoo created in collaboration with British pet care brand WildWash.

The Jo Malone London x WildWash Orange & Cedarwood Dog Shampoo is packed with naturally derived essential oils of orange and cedarwood, with the cleansing formula transforming into a lather that claims to freshen dogs’ coats and add shine.

Actor and Jo Malone London Brand Ambassador Tom Hardy stars in the launch campaign for the Estée Lauder Companies-owned British fragrance house’s new permanent sku, alongside his French bulldog Blue.

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“For a long time we have been looking at dog products because we are all about the scented world, we are about lifestyle,” Céline Roux, VP Global Fragrance Development at Jo Malone London, told Cosmetics Business.

“We are in people's bathrooms and living rooms, when they entertain, when they get married and when they do parties in their gardens, and we always thought that it would be great to have a shampoo for their best friend because we really are dog lovers at the brand.

“It is legitimate for us to be in that area, so it was a natural

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Source: Cosmetics Business (https://www.cosmeticsbusiness.com/)

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