Aroma-Zone is set to open an interactive pop-up in the UK this month, centred around the theme of ‘France’s Favourite Serums. Discover Yours’.

Running from 28 to 31 August at London shopping destination Westfield White City, the pop-up invites visitors to discover the cult French skin care brand’s range of natural products while learning about its broad serum offering.

The activation will showcase Aroma-Zone’s offering, which launched in the UK in October 2025, while increasing product discovery and trial.

Education will be integrated throughout the pop-up, with an A to Z wall of active ingredients showcasing the components in Aroma-Zone’s formulas, helping visitors understand how the ingredients impact skin health.

Consumers are also invited to begin the experience at the Serum Bar, with Aroma-Zone experts on hand to discuss individual skin needs and share recommendations depending on concerns.

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Visitors are then given a ticket with the recommendation written on, which can be redeemed in-store for a small gift.

Following the serum recommendation, visitors can also take part in the brand’s Blue Bottle Game.

This is an interactive precision-timing challenge where participants are tasked with stopping a timer at exactly three-and-a-half seconds – inspired by Aroma-Zone’s Hyaluronic Acid 3.5% Serum.

Those who are successful will have their ticket upgraded to a Golden Ticket, valid to redeem in-store for a full-size Hyaluronic Acid 3.5% Serum.

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Source: Cosmetics Business (https://www.cosmeticsbusiness.com/)

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