Anti-aging is no longer a new track.

From 2019 to 2024, the market size of China's anti-wrinkle tight track increased from 59.5 billion yuan to 119.8 billion yuan, with a compound annual growth rate of approximately 15%. In 2026, the scale of China's anti-aging market is expected to exceed 150 billion yuan. As the market size expands, the logic of competition is also undergoing fundamental changes.

As competition intensifies, the traditional ideas of accumulating concentration and pan-aging are no longer enough to win market favor. More and more brands are beginning to focus on skin problems such as photoaging and stress aging, and are moving towards skin support, thinning of lines, and barrier repair. Systematic solutions such as evolution.

On August 26, Hanaumi Huajin, a strategic investment brand of Yalijie Group, which has been deeply involved in the CS channel for more than 20 years, held an autumn marketing conference in Guangzhou and officially released a new "Black Aurora High-Level Anti-Aging" series.

In the anti-aging track full of experts, the debut of the Hua Jin Black Aurora series still gives the market a quite differentiated answer.

Anti-aging twin engines:

Technological narrative of polar PDRN+ rhythm factors

On the afternoon of August 26, in a romantic glass room venue in Guangzhou, the "Aurora New Rising and Rising" Time Series "was held near the" Black Aurora Series "Shangxin and 2026 Autumn Marketing Conference. Whether it is the flower bracelet worn by each guest during check-in, the product display area decorated with blue theme floral art, or the "Polar Fragrance Chapter" hand-crafted experience that makes the guests forget to create, or the new immersive experience of pure and luxurious protection, details everywhere highlight the brand image of the high-end luxury.

Lu Yingxi, head of Huajin brand, released the brand's scientific answers in the field of anti-aging with the theme of "Newly Rising Cells".

The most impressive thing about the "Black Aurora Series" officially released at the conference site is not the concentration of a single ingredient, but a complete scientific system for anti-aging.

In 2015, Tomas Lindahl, Paul Modrich, and Aziz Sancar won the Nobel Prize in Chemistry for revealing how cells repair DNA and protect genetic information. Inspired by this Nobel Prize discovery, Huajin built the brand's first "Polar PDRN+ Night Rhythm Factor" dual-core technology system.

Hua Jin did not choose PDRN, the more commonly used animal source on the market. Lu Yingxi shared the R & D logic behind his speech: Inspired by research published in international academic journals-PDRN derived from roses can significantly protect mitochondrial function, reduce oxidative stress, and regulate autophagy-flowers have been selected from a variety of polar plants around the world. It took three years and hundreds of ratios and experimental tests to finally develop the patented anti-aging ingredient Polar Renounvin™ Polar PDRN.

At the same time, Huayin introduced the Nobel Prize inspiration ingredient "Night Rhythm Factor", strictly selected high-quality lavender in the small town of South Favalensole, and extracted natural small molecule RNA through 24-hour fresh extraction through patented PSR Technology ™ to help the skin set its biological clock.

The uniqueness of this "dual-core anti-aging technology" is that it does not simply superimpose two popular ingredients, but builds a complete skin care link that takes into account the skin's internal repair and rhythm rejuvenation. It relies on a scientific formula matrix to help the skin present a younger state.

It is worth noting that Hua Jin did not launch a single product this time, but built a complete matrix of high-end anti-aging products. In the "Black Aurora Advanced Anti-Aging" series, water essence is responsible for "leading rejuvenation", microcrystalline milk is responsible for "layer tightening", contour cream is responsible for "contour remodeling"-the three form a complete anti-aging link from skin texture to facial contour.

The market is also voting for this technology narrative with real money. In the first half of 2026, the performance of Huajin brand increased by 52% year-on-year. With the star product "Skin Sensitive Repair Essence Oil" as the protagonist, Huajin created the theme space of "Healing Flower Conditions" and debuted at the CBE China Beauty Expo in May this year. The brand's professional image on the high-end anti-aging track is becoming more and more popular. On platforms such as Xiaohongshu and Douyin, Hua Jin has received strong recommendations from 1000+ stars and top KOL such as Zhang Xiaohui, Zuo Xiaoqing, Dong Xuan, and Wang Ou, and the brand's popularity continues to rise.

From the exhibition appearance to the offline cultivation,

The channel logic that is close to flowers is gradually becoming clear

The event on August 26 was not only a new product launch conference, which took time to launch a new "Aurora High-Level Anti-Aging" series; it was also a marketing conference for key customers, which took time to mobilize the market layout in the second half of 2026.

It is worth noting that Huajin adopts the agent model to deepen the market. This shows a more pragmatic channel strategy in the current trend of brands being directly sold and online. Lu Hongxi, general manager of Yalijie Group, explained this logic very thoroughly: "Why does Huajin need agents? Because agents are another mainstream model in commercial operations. The group has been deeply involved in the CS channel for 30 years, and its accumulated brand operation system, product R & D and manufacturing capabilities, and global supply chain are the basis for its recent success."

On the one hand, anti-aging products with high-priced unit prices require professional BA (Beauty Consultants) for education and services. The CS channels and high-end beauty collection stores under the agent system are the best scenarios for providing "experience + explanation". On the other hand, the "aromatherapy experience" and "cinema-level skin sensation" emphasized by the Aurora Black series also require offline space to complete the communication of the five senses.

Lu Hongxi made a promise to the agents on the spot that Huayin Brand will definitely build a development cooperation mechanism centered on the interests of the agents. This statement intuitively expresses his determination to deeply cultivate CS channels for a long time.

It is understood that Huajin has continued to appear in the Shanghai Art Expo, CiE and other industry leading exhibitions, gradually establishing its understanding of CS channels and professional beauty buyers. At present, Huajin has 15 agents and more than 1000 cooperation outlets across the country. The event chose the format of "Shangxin + Autumn Marketing Conference", which not only empowers the product of channel partners, but also sends a signal that Huajin brand has entered a new period of development in which it is deeply involved in the national market.

He Yan, general manager of Xinjiang Demon Beauty Cosmetics, shared the 14-year growth history of cooperation with Yalijie Group: When the cooperation first started in 2012, Demon had only 4 stores, with monthly sales of hundreds of thousands of yuan per store. Later, she followed Yalijie Group. Along the way, now Demon Beauty has 105 stores in Xinjiang with a team size of 400 people, and has cultivated many stores with monthly sales of more than 10 million yuan. She said that for more than ten years, the profits and moat brought by Yalijie Group's brand have allowed Demon Beauty to grow steadily and continue to grow in the Xinjiang region. When talking about Huajin, He Yan bluntly said that Huajin is a strategic cooperation brand of the demon system, and promoting the newly launched Aurora Black series is her "personally responsible project."

Gao Ti, founder of the France-Australian Preferred Beauty Collection Store from Jiangsu, brought more specific sales data: the star product "Little Butter" reached a 100% repurchase rate in his collection store, and the overall repurchase rate of the product was as high as 42%, 17 percentage points higher than products at the same price. Store customers have a high degree of recognition of flowers. Before the Aurora Black series was officially launched, more than 20 customers had booked in advance.

Xie Lizhong, the person in charge of Henan agent Huizhen, shared the story of his "pursuit of Huajin's agency rights". After he was pleasantly surprised to obtain the agency rights, Huajin's brand completed the service from start-up training, sending samples and customers to service days, salons, and thank-you meetings. The service system made him more confident in the long-term value of the brand and strengthened his determination to work hand in hand.

At the meeting, Cai Ling, head of sales and operations at Huajin CS, officially released the "100-day pursuit plan". This is a systematic terminal sales solution launched by the brand for CS channels. It takes the three core principles of high incentives, high returns, and implementability, and builds a complete closed loop from three dimensions: customer experience, BA incentives, and agent support.

One participant said: "The CS channel is not short of products. What is lacking is a brand that allows stores to rest assured to promote, makes BA willing to take the initiative to sell, and makes customers willing to continue to buy again. The recent 100-day pursuit plan is aimed at simultaneously developing efforts in these three dimensions."

Hua Jin chose to deeply cultivate the national CS market. This is a difficult and correct path that few people choose-not simply sell goods and leave, but invest in a complete sales system, continuous terminal empowerment, and transparent redemption mechanism. In the end, customers, stores, agents, and brands can win for all parties. Through the "100-day pursuit plan", Hua Jin is using a complete systematic plan to redefine the marketing logic of CS channel anti-aging categories.

Channel foundation and technological core,

Build a long-term moat near flowers

In 2025, the omni-channel transaction volume in China's cosmetics market will exceed 1.1 trillion yuan. Consumers 'demand for high-end skin care will continue to heat up, and the wrestling between international brands and local brands in the high-end skin care market will become increasingly fierce.

However, as the market expands, competition rules are being rewritten. As of the end of the first half of 2026, the total market value of listed beauty companies has evaporated by nearly 80 billion yuan. Capital markets are voting with their feet-brands with only marketing stories and lack core technical barriers are experiencing a sharp correction in valuation. No matter where you come from, only brands that truly have a technological moat and long-term productivism patience can pass through the cycle.

In this context, Hua Jin chose a different path than "traffic-driven".

It takes "scientific and technological plant extraction" as its underlying capabilities, selects global high-energy plant extracts, and uses pioneering technology to elevate the peak of ingredients and effects; takes "healing with oil" as its brand soul, exploring the balance between modern aromatherapy and scientific formulas; Taking "pure luxury protection" as the bottom line of quality, we create a more sustainable and more warm and beautiful solution.

Yalijie Group's accumulated supply chain system, terminal operation experience and channel service genes over the years have provided a scarce offline foundation for the implementation of Huayin's brand in the China market; what Huayin needs to do is to grow on this foundation. A completely different fruit: starting from cell science, build a complete product system and brand experience.

There is a saying in Huajin's brand concept: "Let beauty grow naturally." These six words may be the key to understanding Huayin's brand strategy-rejecting the arms race of elements that are eager for quick success and instant benefit, and choosing to cultivate cell science and natural healing to allow youth and self-confidence to return calmly.

Click to review Huaxin's new product launch conference for the "Black Aurora High-Level Anti-Aging" series

As industry observers, we have noticed that the exploration path of flowers is quite unique in the current beauty market. It does not rely on traffic to drive growth like traditional new consumer brands, nor does it rely on brand aura to harvest the market like some imported brands. Instead, it chooses a compound path that "underpins technology, takes root channels, and closed-loop experience."

This road starts slower and more difficult, but once it is completed, the moat is deeper. At the turning point of the anti-aging track from "ingredient entanglement" to "systematic competition", the recent growth has provided an "atypical" sample of long-term doctrine for the high-end skin care market.

This article explores Aromatherapy, fragrance, perfume, essential oil, non-fire aroma, aroma candle, rattan aroma, home aroma, natural aroma, diffuser, sharing the latest industry insights and offering practical references for enthusiasts.

Source: 品观网 (https://www.pinguan.com/)

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