LONDON — London Fashion Week is preparing for a high-profile return of major brands later this month. It’s set to be a key moment for the British Fashion Council, and a testament to its chief executive officer Laura Weir’s ambitious “BFC 2030: Access, Creativity, Growth” plan to increase the BFC’s gross annual revenue by 38 percent to 18 million pounds by 2030.

The schedule for the spring 2027 season features Alexander McQueen returning to London from Paris, Mulberry staging its first runway show in six years with Christopher Kane, Marks & Spencer joining with a centenary see now, buy now presentation, and H&M and eBay rejoining the calendar with more experimental formats.

For Weir, who took over as CEO in 2025, the lineup is intended to show that London Fashion Week can operate as both an international luxury platform and a broader, more public-facing event that includes high-street and resale players.

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McQueen’s coed show on Sept. 20 is expected to be one of the week’s headline events, giving the global fashion community a reason to spend more time in London. Historically, a considerable percentage of top buyers and editors only go to Burberry during LFW.

It’s also a “meaningful moment” for the brand to return from Paris to where the house began, said McQueen CEO Gianfranco D’Attis. Creative director Seán McGirr has said London’s energy remains central to McQueen’s identity and that showing in the city allows the brand to reconnect with its core creative community.

The provisional calendar also includes Burberry, Emilia Wickstead, Erdem, Harris Reed, Roksanda and Simone Rocha. New and returning names such as Geordie Campbell, Joyce Bao, Lovebirds and Onalaja broaden the mix, while BFC Newgen supports runway debuts from Francesca Lake, Gui Rosa and Petra Fagerström alongside existing recipients including Aaron Esh, Ashley Williams, Chopova Lowena, Knwls and Paolo Carzana.

According to data compiled by Launchmetrics, London Fashion Week has been getting louder online, with its media impact value growing an average of 62 percent between its 2024 and 2025 seasons, and spring 2026 and fall 2026 up 67 percent and 56 percent year-over-year, respectively.

“London has always had this unique ability to bring together heritage, creativity and the unexpected, and this season feels like a real celebration of that British fashion identity. Having McQueen return to the official schedule is significant as one of Britain’s most influential fashion houses. There is huge anticipation around seeing Sean McGirr show for the first time in London, under the brand,” said Alison Bringé, chief marketing officer at Launchmetrics.

Beyond the runway, a renewed focus on Britishness has also proven to be a resilient business strategy for brands such as Burberry, Paul Smith and Barbour.

A less-talked-about example is DeMellier, the London-based handbag label, whose turnover jumped from 14.6 million pounds in 2023 to 43.1 million pounds in 2025.

“London is one of the most cosmopolitan and creatively dynamic cities in the world, and its unique combination of heritage and modernity, together with its openness to different cultures, ideas and perspectives, is very much part of who we are and something I personally love and treasure about this city,” said Mireia Llusia-Lindh, founder and creative director of DeMellier.

This fall, the brand is set to open its first stand-alone flagship on Sloane Square, building on the success of its fast-growing wholesale and direct-to-consumer business.

Llusia-Lindh’s advice for designers who are looking to ride on London Fashion Week’s big reunion moment is to “have a very clear point of view, a differentiated product, and a strong understanding of why a customer should choose you.”

Beyond London, the BFC is moving onto a national footing with Fashion Britain, a multicity initiative aligned with U.K. Prime Minister Andy Burnham’s decentralization agenda.

The program will roll out in London, Liverpool, Manchester, Newcastle, Bristol and Edinburgh with public events, talks and collaborations aimed at linking local audiences and institutions more closely to the fashion industry.

Weir has said the objective is to widen participation in British fashion rather than shift activity away from London. Early pilots, including the Fashion Assembly in Hull and Leicester, are designed to reconnect designers with their home communities and build a stronger case for regional and local government support.

Business-focused schemes such as the BFC Mini MBA, resilience programs and experiments in subsidized studio space are intended to help designers build viable practices without relocating to the capital.

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