What I Learned at the 2026 World Perfumery Congress

Attending the 2026 World Perfumery Congress (WPC) made one thing clear: fragrance is rapidly adopting computational science while still, fundamentally, an

In this Q&A, Thomas Siedel, senior perfumer at Agilex Fragrances, reflects on an unexpected entry into the fragrance industry, the intensity of his early

Senior analytical perfumer Sheri Zarchy’s path into fragrance didn’t follow a traditional line—it began in a lab running a scanning electron microscope,

2-Phenyl ethanol, better known as phenyl ethyl alcohol (FEMA# 2858, CAS# 60-12-8, DG SANTE# 02.019), is found widely in nature, notably in beer, rose,

The ready-to-drink (RTD) category has become one of the most dynamic flavor innovation platforms in beverage alcohol. As this report shows, growth is being

The growing desire for holistic, healthy lifestyles is a primary driver prompting consumers across generations to choose low or no alcohol beverage

Innovation in low- and no-alcohol flavor systems for ready-to-drink (RTD) formats and spirits-style applications is accelerating as manufacturers respond

From London to the sun-drenched streets of Grasse, 2026’s leading raw material exhibitions offered a preview of where flavor and fragrance creation is

SIMPPAR 2026 transformed the streets of Grasse into a showcase for the future of fragrance ingredientsa, bringing together suppliers, perfumers and raw

From fresh-squeezed orange fractions and precision-fermented citrus molecules to next-generation yuzu extracts and ultra-concentrated lime oils, citrus

Woody ingredients are evolving; from the forest-fresh tranquility of Japanese hinoki and precision-refined cedarwood fractions to oak-derived materials

Gourmand continues to evolve far beyond vanilla and caramel. Across the flavor and fragrance sectors, suppliers are introducing a new generation of

According to the IFF Dairy Trends Report 2026a, dairy products have become complex, multifunctional vehicles for targeted nutrition, emotional wellness and

In this month’s column we evaluate ingredients from Axxence, a privately held company founded in 1986, with its headquarters in Emmerich, Germany. Axxence

August 2026

The Resource for Sensory & Wellness Innovation

Flavor-Forward Low- and No-Alcohol Formulations

Editor’s Notebook: FlavourTalk, SIMPPAR & World Perfumery Congress

This article explores fragrance, aromatherapy, home fragrance, reed diffuser, scented candle, essential oil, perfume, natural fragrance, room scent, car fragrance, sharing the latest industry insights and offering practical references for enthusiasts.

Source: Perfumer & Flavorist (https://www.perfumerflavorist.com/)

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