On August 28, 2026, the first store of ROSLAVIA brand grandly opened at No. 362, North Shaanxi Road, Shanghai. Welcome the first multi-functional space integrating aromatherapy SPA and product retail. Guili combines rare Damask roses with various plant essences, supported by the scientific proportioning in its self-developed laboratory, transforming the unique scent healing into a real and tangible skin care experience, and building an emotional skin care ecosystem suitable for contemporary life.

Pure rose · Natural Selection

Guili, standing with roses, takes the Bulgarian Damascus rose as the core of its brand, standing firm in the present and taking root and growing. In the fast-paced era where algorithms dominate the senses, external stimuli such as wind and sun exposure, as well as emotional stress like anxiety and fatigue, are all directly reflected on the skin. Brands precisely follow the various reactions on the skin to re-understand the relationship between contemporary life and the skin. The brand has launched two major product lines, facial care and body care, in its first phase. Facial care products mainly include facial cleanser, essence oil and face cream, while body care products cover daily necessities such as shampoo, body wash, body lotion, hand sanitizer, hand cream and lip balm.

It is worth mentioning that the rose essential oil used by the brand all comes from its own flower fields and distillation factories in the core production area of Damascus roses in Kazanluk, Bulgaria. The stable sunlight at 42° north latitude, the unique terroir, and the annual manual harvest make up the world\'s highest quality Damascus rose essential oil.

The brand has taken Damascus rose as its core aromatic symbol and raw material, initiating a long-term narrative about roses. It has also launched the first season of its brand reading material, \"The Rose Journal\", sharing the story of roses from multiple dimensions. Sort out the characteristics, benefits and humanistic stories of roses, and reveal the magical world of fragrance from a unique perspective.

A century-old district · A Fragrant Corner

The brand\'s first store is located on North Shaanxi Road in Shanghai. On both sides of this road, there are century-old mansions and plane trees providing shade, where architectural styles from different historical periods coexist. Isolated from the hustle and bustle of the city, the pace here is quiet and restrained. Just as the Damascus rose, which has traversed a thousand years of civilization and finally settled its stable genes in the Rose Valley of Bulgaria, Guili has also chosen to take root in this district that blends history and the contemporary, using its offline space to carry the complete narrative of aromatherapy.

The store is a two-story standalone building with a warm beige color as its base tone. The retail area and the SPA experience space are naturally integrated, with changing views as you move, creating an uninterrupted experience rhythm. Stepping from the street into the space, emotions are first embraced by the gentle spatial visuals. As the rich aroma lingers, the selection of products, stay, feelings and body care are all connected to form a complete brand narrative.

From the interior to the exterior, the garden connects nature and breathing in the gaps of the bustling city, becoming another extension of the brand space. The plants grown here are not only the changing landscapes of the four seasons but also the source symbols of natural plant extracts in the products. From perception, experience to daily use, the brand has always maintained a continuous and genuine connection with nature.

Breathe freely · Return your body and mind to order

Guili believes in the power of slowness and respects the laws of nature. Guili SPA takes aromatherapy as its core concept. Through stable tactile techniques and the guidance of the fragrance of natural plant essential oils, it helps the body gradually relax and restore internal circulation and balance. The first phase offers 7 kinds of compound essential oils, 100% natural plant extracts, covering various needs such as relaxation and soothing, vitality restoration, emotional balance, and deep repair. It allows the body to return to its senses and emotions to flow, providing a complete experience from daily skin care to professional aromatherapy.

The starting point of Guili is the stable and precious self-produced essential oils and the long-term scientific research and development. The two together constitute the possibility of aromatherapy truly entering daily life. The brand collects ancient scents that have been refined for a hundred years and continuously explores the deeper relationship between aromatic plants and modern skin and emotions, making aromatherapy a genuine and reliable lifestyle choice. Between nature and science, skin care and healing, Guili adheres to a balanced and unhurried lifestyle. By pleasing oneself and standing firm, there will be a brilliant future. \"Standing\" in one\'s own time of season, taking root, unfolding and blooming.

About ROSLAVIA Guili

In an era where algorithms dominate the senses, the skin has its own calendar. It remembers wind and rain, and responds to anxiety and fatigue. Thus, we follow these traces to re-understand the relationship between the skin and time. Pure roses, natural healing. At sunrise in Rose Valley at 42° north latitude, Guili carefully preserves the ancient fragrance of Damascus roses. Within the scent, emotions are placed and the body and mind return to order.

This article focuses on aromatherapy and fragrances, combining the latest industry trends to provide practical references for readers who are interested in fragrances.

Source: 品观网 (https://www.pinguan.com/)

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