THE WHAT? Armani Beauty has returned as Official Beauty Sponsor of the Venice International Film Festival for the ninth consecutive year, using the partnership to bring together its global ambassadors, beauty activations and latest fragrance launch.

THE DETAILS The L’Oréal-licensed beauty brand will provide official make-up services for festival guests and host the Armani Cinema Club from September 2–6, alongside a private dinner and its fifth presentation of the Audience Award – Armani Beauty, Venezia Spotlight. The programme brings together ambassadors and friends of the house including Cate Blanchett, Jonathan Bailey, Kendall Jenner, Vittoria Ceretti, Nicholas Galitzine and Sydney Sweeney. On September 5, the brand will also use the festival platform to celebrate its new I WILL Eau de Parfum with a private screening of its Todd Field-directed campaign film starring Bailey.

THE WHY? The partnership uses one of the world’s highest-profile cultural events as a global platform for Armani Beauty, connecting celebrity, cinema, red-carpet visibility and product launches to reinforce its positioning across make-up and fragrance.

Source: Blanket

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Source: Global Cosmetics News (https://www.globalcosmeticsnews.com/)

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