Armani Beauty has chosen the 83rd Venice Film Festival to mark its “next chapter” of cinematic legacy, with a new cast of global ambassadors and the return of the Armani Cinema Club.

The luxury beauty brand has returned to the world’s oldest film festival in Italy as its Official Beauty Sponsor for the ninth consecutive year, celebrating the “artistry, creativity and transformative power” shared by beauty and film.

Taking place from 2 to 12 September, Armani Beauty is using the event to solidify its long-standing relationship with cinema with a fresh cast of ambassadors, which span established icons to some of the freshest names defining film, fashion and culture.

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Referred to as “the cast of a generation” by Armani Beauty Global President Richard Pinabel, the ambassadors include Wicked actor Jonathan Bailey, model Kendall Jenner (pictured above), The Idea of You star Nicholas Galitzine, model Vittoria Ceretti, singer J Balvin, racing driver Carlos Sainz, Euphoria actor Sydney Sweeney, and internet personality Madisin Rian.

“[It is] a new generation of voices alongside our long-standing cinematic codes, people who understand that beauty is not decoration, it is expression,” Pinabel told Cosmetics Business.

“For us, the next chapter is not about doing something new for the sake of it, but going deeper into who we are as a brand.

“What unites them is much more than their global influence, each has a distinctive story, point of view and authentic connection with their audience.

“They represent different

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Source: Cosmetics Business (https://www.cosmeticsbusiness.com/)

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