Against the backdrop of the rising demand for rational consumption and the value for money of high-quality products, today's outlet is no longer just an extension of the discount channel. It responds to consumers' pursuit of a balance between quality and price with a combination of "brand-name, quality, and value for money"; it also provides a more efficient offline entrance for brands to improve channel efficiency, expand regional markets, and reach new customer groups.

As outlets evolve from a single shopping scene to a composite commercial form integrating brand-name consumption, leisure experience, and regional destinations, the logic of industry competition is also changing: customer flow热度 is just the starting point, business quality is the key. Whether to convert visitors into sales, repeat purchases, and stable growth through brand combinations, scene creation, and refined management is determining the long-term competitiveness of mature outlet projects.

The trend is evident, and the next journey awaits further research.

As Chinese outlets move from consumer热度 to business depth, from channel opportunities to long-term value, a truly industry-focused annual forum will also reopen at this moment.

In December 2026, Winshang Network will host the Outlets West Lake Forum in Hangzhou. This forum, themed "Long Winds of Opportunity," will once again gather senior management of outlet developers and operators, project operators of benchmark projects, brand channel decision-makers, representatives of capital institutions, service ecosystem partners, and industry experts to jointly analyze the growth issues of Chinese outlets under the new cycle.

Winshang is on site

Deeply rooted in retail commerce for 16 years

Data Insight · Content Creation · Resource Gathering

As an industrial service platform that has been deeply rooted in the retail commerce field for a long time, Winshang Network continues to focus on Chinese commercial projects, brand channels, and consumer trends, using data insights to identify trends, conveying value through content, linking resources through the platform, and empowering the prosperity and development of China's commerce.

In 2025, the first Outlets West Lake Forum was launched in Hangzhou, gathering outlet developers and operators, brand merchants, industry experts, media institutions, and various service agency partners, completing a high-level gathering of the key forces of Chinese outlets and allowing the Chinese outlets issue to move from the conference venue to a broader industry perspective.

In 2026, the forum will be refreshed and upgraded based on the first edition. Relying on Winshang Network's full media matrix, the WIN Outlets World content platform, the core population base of retail commerce, as well as resources of projects, brands, agents, and service ecosystems across the country, this edition of the Outlets West Lake Forum will further strengthen trend insights, content output, resource linkage, and cooperation transformation, building an annual exchange and cooperation venue for the key forces of Chinese outlets.

Last Year's Aole Forum · Part Review

Aole Main Venue · Freshly Debuted

Annual On-site Event for Aole Trend Judgment, Resource Linking, and Cooperation Transformation

1. Main Forum — Discussing the Growth Propositions of Aole, Analyzing the New Trends of China's Aole

This year's main forum will focus on the core issues of China's Aole development:

How can projects move from "high traffic" to "high conversion"?

How can brands re-evaluate the value of the Aole channel?

How can cities use Aole to activate regional consumption?

How can capital see the long-term asset value of Aole?

The forum will invite Aole operators, brand decision-makers, capital observers, and industry researchers to voice their opinions through annual report releases, themed speeches, and high-level dialogues, to decompose the growth path from first-hand practice and form industry judgments from multiple perspectives.

2026 · Part of Key Sessions

2. Honor Ceremony — Witnessing, Who is Leading the Aole Industry in China

The forum will release the "Top 30 Aole Projects in China 2026," a list that will present the annual performance of China's Aole projects from dimensions such as all-domain data, continuous monitoring, multi-dimensional judgment, and resource indexing, providing references for brand expansion, project benchmarking, and resource cooperation.

At the same time, the forum will also honor the benchmarking forces in the new cycle of China's Aole, recording the people and projects that truly drive the industry forward.

Previous Forum · Part Review

3. Business Co-creation Exhibition — High-quality Resources Debut, Efficiently Linking Partners

This forum will set up the奥特莱斯 Business Co-creation Exhibition, allowing projects, brands, and industrial resources to be showcased, discussed on-site, and connected efficiently in the same space.

WIN Aole World Data Display Area

Concentrates on presenting the urban layout, annual list, and trend judgment of Aole projects, helping the industry see the changes in the China Aole market.

Aole Commercial Investment and Expansion Exchange Exhibition

Sets up high-quality Aole project display areas, brand new scene display areas, and service provider display areas, linking Aole projects with investment needs, brands and merchants hoping to expand the Aole channel, and industrial service resources.

Previous Yingshangwang Exhibition Area · Part Review

4. WIN Business Customization — Leveraging the Power of the Annual Conference, Opening a Dedicated Venue for Enterprises

Around the needs of enterprise strategy release, project investment promotion, brand channel expansion, and industrial resource connection, Yingshangwang will open its content planning, resource organization, event operation, and all-domain communication capabilities, to customize exclusive voice and cooperation scenarios for partners.

Themed forums, closed-door salons, inspection exchanges, luncheons, banquets, wine parties, live streaming, formats are unlimited, looking forward to co-creation.

Previous Special Sessions · Part Review

5. Invited Cast — The Peaks Are Approaching, Joining the Aole Annual Main Venue

This forum is planning to invite high-quality Aole developers and operators, benchmarking projects, core industry brands, regional agency partners, capital institutions, and service ecology representatives to jointly build the China Aole annual exchange venue.

Invited Guest Directions · Part

Conference Communication — Four Months of High-frequency Creation, Creating the Aole Annual Topic Venue

Relying on the content base of Winshang Network, the omni-media matrix, and the core population base of retail commerce, this forum will form a complete communication chain from pre-event warming-up, on-site explosion, to post-event sedimentation.

WIN Outlet World

The omni-channel empowerment platform under Winshang Stock Co., Ltd., based on exclusive big data, deeply explores industry trend research, focuses on corporate strategy and high-level interviews, and builds an outlet value ecology that resonates online and offline.

Relying on Winshang Network's many years of commercial real estate data accumulation and research capabilities, it continuously outputs in-depth content such as outlet adjustment and transformation, brand stores, REITs observation, and provides professional judgments that are observable, referable, and reusable for the industry.

As a strategic-level content matrix of Winshang Network, WIN Outlet World has attracted continuous attention from major leading operators, brand merchants, and investors. Click to follow, and walk with industry experts.

Outlet Long Song Season 2

Sincerely invite the leaders of outlet groups, project operators of benchmark projects, brand channel responsible persons, and other key figures to record the front-line voices in the new cycle of China's outlet industry through interviews, posters, short video clips, and other forms.

Selected Content from Previous Editions

Gathering Strength at West Lake

Embarking on the Next Journey of China's Outlet Industry

West Lake gathers again, embarking on long winds.

When the value of outlets is reseen, new answers to growth will also be opened together on the scene.

2026 Outlet West Lake Forum December | China·Hangzhou

Sincerely invite all parties in the industry to attend the annual main venue and jointly write the next journey of China's outlet industry.

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