On April 5, 2026, Notes Shanghai × Beauty Shanghai 2026SS wrapped up successfully at the West Bund International Convention and Exhibition Center.

This season, Notes Shanghai introduced the theme “Boundless,” a concept that pushes beyond traditional sensory borders—bringing scent into dialogue with visual art, music, and other interdisciplinary forms of expression. Working with creators from a wide range of cultural and creative backgrounds, the fair showcased a dynamic slate of new content and offered an expanded, contemporary perspective on the fragrance industry.

This year’s Notes Shanghai brought together nearly 200 niche fragrance brands, 10 multi-brand retailers, and 12 fragrance houses from 29 countries and regions. International exhibitors accounted for 60% of the total, with almost half presenting in China for the first time. More than 100 new launches also chose Notes Shanghai as their premiere platform.

Over the four-day event, Notes Shanghai × Beauty Shanghai 2026SS drew 7,000+ professional attendees from across the luxury and beauty sectors—including international brand groups, cosmetics conglomerates, distributors, creators, industry brands, consumer media, and investment institutions—along with 12,000+ public visitors at the West Bund International Convention and Exhibition Center.

This year, the special exhibition program received a comprehensive upgrade. Notes Shanghai × Beauty Shanghai collaborated with the world’s only perfume archive Osmothèque, legendary perfumer Dominique Ropion, Givaudan, dsm-Firmenich, IFF, CPL, scent-to-visual art translator Sandy-Z, internationally renowned pianist and fragrance expert Laurent Assoulen, DINshare, and the GOA Golden Osmanthus Award to present ten themed exhibitions, offering visitors a richer, multi-dimensional exploration of the world of olfactory art.

The brand-new special exhibition series “The Masters” made its debut this season, paying tribute to a leading figure in contemporary perfumery and a legend of technical mastery, Dominique Ropion. Dominique himself attended the event, taking part in forums and fan meet-and-greets, offering Chinese audiences a rare opportunity for close-up interaction.

The highly acclaimed special exhibition “THE ODYSEEY OF PERFUME HISTORY” by Osmothèque returned this season, alongside the second season, “Perfume Families.” Focusing on the evolution of fragrance families, the exhibition highlighted landmark creations from major scent categories and their branches, offering visitors insight into the origins and defining exemplars of olfactory development.

共举办50+场行业论坛及沙龙活动，超20,000人在线观看。

50+ industry forums and salon events were held, with over 20,000 viewers tuning in online.

During the exhibition, 50+ industry forums and salon events were held, covering topics that spanned local and global perspectives, technology and art, tradition and the future, as well as the boundaries between senses, expression, scent, and logic. Bringing together cutting-edge insights from across the industry, the events attracted over 20,000 online viewers.

全新推出多重玩法，打开游逛展会的更多体验维度。

Multiple New Experiences Launched to Enhance Exhibition Exploration

从逛展体验到周边漫游，我们始终致力于为每位到场观众提供更愉悦的展会体验。

本届气味上海×美美上海联合新气巷 Notes Vibe、offnose、RITUALS怡式、天猫，全新推出多重互动玩法，同时，联合西岸国际会展中心、GATE M 西岸梦中心、传媒港花园里、星扬西岸中心带来专属餐饮福利。

From exploring the exhibition to enjoying the surrounding area, we are committed to providing every visitor with a more enjoyable and engaging experience.

This season, Notes Shanghai × Beauty Shanghai partnered with Notes Vibe, Offnose, RITUALS, and Tmall to introduce a variety of new interactive experiences. In addition, exclusive dining benefits were offered in collaboration with the West Bund International Convention and Exhibition Center, GATE M, Media Harbor Garden, West Bund Garden and Lumina Shanghai.

更多精彩内容&活动一览

Highlights of Activities

调香师展区·第三季

Noses · Season 3

海内外博主&媒体代表

深度游逛气味上海

Influencers & Media Insights

Exploring Notes Shanghai

中外博主精选香气清单

Influencers-Approved Fragrance Favorites

点击上图查看完整榜单

Click the image above to view the full list.

精彩品牌展位设计

Outstanding Brand Booth Designs

《NEZ in CHINA》第三期&

《FUTURE50》中文版

现场重磅首发

Exclusive On-Site Debut: NEZ in CHINA Issue 3 & FUTURE50 Chinese Edition

At every edition of the exhibition, there are always aspects we wish we could improve, and we hear a variety of discussions and differing opinions. For this reason, we particularly value every piece of feedback—from visitor flow, service, and event setup to the finer details of the experience. These candid insights help us continually refine our approach.

All feedback from this edition has been carefully recorded, and we will thoroughly review and actively implement improvements to enhance both the visitor experience and professional standards in future editions.

As Notes Shanghai enters its fifth edition, it marks another significant milestone shared with all of you. The exhibition continues to grow in scale and richness of content, and as one of the most influential fragrance industry platforms in Asia, we are fully aware of the increasing expectations from both the industry and the market.

Amid a rapidly evolving industry landscape, we remain committed to a spirit of exploration and learning, striving to make Notes Shanghai a continuously evolving platform that moves forward in tandem with the entire fragrance community.

从设立沙龙区、调香师展区，到研发气味柜子、筹划特展版块，再到联合业界权威发布行业读物《NEZ in CHINA》与《FUTURE50》，我们希望每一届气味上海都能有新的尝试，哪怕只是一小步。愿气味上海可以成为一本不断续写的书，让每一位参与者都能从中获得自己所需的启发与答案。

From establishing the Notes Salon and the Perfumers’ Area - Noses, to developing scent cabinets and planning special exhibitions, and collaborating with industry authorities to release publications such as NEZ in CHINA and FUTURE50, we strive to bring something new to each edition of Notes Shanghai—even if it is just a small step. We hope that Notes Shanghai can become an ever-unfolding book, offering every participant inspiration and insights they seek.

We would like to express our heartfelt thanks to all exhibitors, buyers, bloggers, media representatives, and fragrance enthusiasts who joined the event; to every partner for their support and trust; to the West Bund International Convention and Exhibition Center for their dedicated assistance; and to all partners who provided catering and service support. Above all, we sincerely hope that everyone found what they were looking for at Notes Shanghai 2026SS.

展会虽已落幕，香气之旅仍在继续。

4月9日至11日，气味上海将携10个中国香水香氛品牌赴法，参加由NEZ主办的巴黎香水周，并于4月9日至30日，携手巴黎歌剧之香 FRAGRANCE DE L'OPERA ，打造线下香水快闪店。20+中国香水香氛品牌即将集体亮相巴黎街头，与来自世界各地的访客见面。

Although the exhibition has concluded, the journey of scent continues.

From April 9 to 11, Notes Shanghai will bring 10 Chinese fragrance brands to France to participate in Paris Perfume Week, organized by NEZ. Additionally, from April 9 to 30, in collaboration with Fragrance de l’Opéra Paris, we will launch an offline fragrance pop-up store. More than 20 Chinese fragrance brands will soon take to the streets of Paris, engaging with visitors from around the world.

点击上图了解巴黎香水周与巴黎香水快闪店详情

Click the image above for details on Paris Perfume Week and the Paris Fragrance Pop-Up

10月14-17日，气味上海2026秋季展将于上海西岸国际会展中心举办。

敬请期待气味上海的下一段旅程，我们秋天再见。

From October 14 to 17, Notes Shanghai 2026AW will take place at the West Bund International Convention and Exhibition Center in Shanghai.

We look forward to the next chapter of Notes Shanghai—see you this fall.

本文围绕香薰, 香氛, 香水, 精油, 无火香薰, 香薰蜡烛, 藤条香薰, 家居香氛, 天然香薰, 扩香展开，结合行业最新动态，为关注香氛的读者提供实用参考。

文章来源：中国日用化工协会（https://www.chcia.org.cn/）

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